Blogging

I've always been a big fan of blogs. I think it's a great way to give your listeners and fans a peek behind the curtain, and to extend your brand/personality beyond your daily shift. It's an opportunity to give your fans more content than a simple Tweet or Facebook update. It's your chance to drive a thoughtful discussion, whether it's about the latest Volkswagen commercial or the race for the White House.

To help you along, SocialMediaExaminer.com has provided a great list of tips for writing great blogs. Some of them might be unnecessary considering your station website, but there are a lot of nuggets of information you can take from the article. Here are just a few...

- Anatomically Correct: Basically, make sure your blog makes sense. Have an eye-catching title, use appropriate links throughout your content, and have a call to action! Ask a question of your reader to drive the discussion.

- Editorial Calendar: You don't have to get crazy, but setting a schedule for your blog posts might help you get on a routine to consistently deliver quality online content.

- Fine-Tune and Revise: Don't post your first draft. Read through it, make sure it is readable, make sure it makes sense, and make sure all your links are working.

- Publish and Promote: When you're done writing the post, you're not done yet!! Promote your post! Make sure you're driving interaction!

- User-Centered Content: Don't write something unless it makes sense to your readers. Because you're the creative type, being an on-air personality, chances are you can spin almost anything to make it relevant to your listeners...make sure you actually do that!

Click here to see the full list. It's worth your time, I promise!