October 21, 2014A Billion Dollars For Election Advertising
The Winner -- Third-Party Issue Ads
A recent radio news story reported that over a billion (that's right, with a "B") dollars has been spent so far in this off-year mid-term election cycle. In Audie Cornish's interview with Elizabeth Wilner of Kantar Media about the landscape of political TV advertising in the run-up to the 2014 election, she even ventured that election spending this year could reach two billion dollars, although a lot will be concentrated in specific markets. Granted, she was talking about TV, but still - a lot of the money is also going to radio, and radio is facing the same regulatory issues as TV.
We are now only weeks away from the 2014 mid-term election. In an election year, I always get a lot of questions about FCC political advertising regulation, and they come at an ever more furious pace as we get closer to election day. Typically, they run the gamut of political broadcasting issues. This cycle, however, the hands-down winner is how to handle third-party issue ads.
September 30, 2014Issues/Programs List Requirements
On October 10th, every broadcast licensee must place in their public file their issues and programs list for the period covering July 1st through September 30th, 2014. Now would be a good time to refocus on your public affairs oriented programming plan and execute it ...
August 26, 2014Coordinated Political Advertising...And The FCC Public File
It's hard to believe! We're close to the 2014 mid-term elections and already the 2016 presidential political season is taking aim at us. Polarized and polarizing politics envelop us more each day, and leading the foray is heated-issue advertising; so much so that it ...
June 24, 2014Oh Oh!! I Just Got Caught
...in An FCC Random EEO Audit! On June 10th, 2014, the Federal Communications Commission mailed the second of its Equal Employment Opportunity (EEO) audit letters for 2014 to randomly selected radio stations. The list and the letter can be viewed by accessing the ...
May 13, 2014Talented Candidates
Or What Happens When Station Talent Runs For Public Office The 2014 midterm election season is upon us. Predictions are that this year political will exceed the $3.2 billion spent in the 2010 midterm elections. Predictions also abound that radio will get an ...
April 22, 2014Reefer Madness, Redux
Last fall it seemed that the big, new advertising issue confronting broadcasters was how to deal with the emerging legalization of medicinal cannabis and the emerging acceptance of recreational marijuana, also trending toward legalization. In an October article last ...
March 11, 2014Don't Mess With EAS
The recent very large forfeitures against Viacom, ESPN, NBC Universal and Turner Broadcasting for misuse of the Emergency Alert System (EAS) warning sounds should come as no surprise to broadcasters. Perhaps another "wake-up call" was needed. Simply put: You don't ...
February 11, 2014AM Broadcasting Revitalization
"Rumors of my demise have been greatly exaggerated" is a quote attributed to the great American humorist Mark Twain. In fact, Mark Twin really said, "The report of my death was an exaggeration." Either way, this statement is one that is likely to be embraced by ...
January 28, 2014SoundExchange Deadline This Friday
AM and FM broadcasters who stream their signals on the Internet are due once again this Friday to pay performance royalties for the music they stream. Many broadcasters are still unaware that their ASCAP, BMI and SESAC licenses do not provide them with all of the ...
January 14, 2014Digital Station IDs
What is the proper way to identify HD channels? This question comes up for both television stations broadcasting multiple channels, and radio using iBiquity HD to broadcast multiple streams. The FCC rule governing station identification, Section 73.1201, is fairly ...