August 26, 2014Coordinated Political Advertising...And The FCC Public File
It's hard to believe! We're close to the 2014 mid-term elections and already the 2016 presidential political season is taking aim at us. Polarized and polarizing politics envelop us more each day, and leading the foray is heated-issue advertising; so much so that it has become a major revenue stream for broadcasters of all stripes. A recent story about just one television station reported a single-issue advertising buy in the neighborhood of $750,000!
Because issue advertising can be sold by broadcasters at full rate, it is an important source of revenue, but also an area with many legal implications that can cause real problems for broadcasters. Note, for example, earlier this year the Campaign Legal Center and Sunlight Foundation filed complaints with the FCC against 11 broadcast television stations for failure to publicly disclose legally-required information about sponsors of political ads they aired this year. The complaints stem from reviews of the stations' online political files, which exposed widespread noncompliance with the disclosure requirements. See the Press Release Here.
June 24, 2014Oh Oh!! I Just Got Caught
...in An FCC Random EEO Audit! On June 10th, 2014, the Federal Communications Commission mailed the second of its Equal Employment Opportunity (EEO) audit letters for 2014 to randomly selected radio stations. The list and the letter can be viewed by accessing the ...
May 13, 2014Talented Candidates
Or What Happens When Station Talent Runs For Public Office The 2014 midterm election season is upon us. Predictions are that this year political will exceed the $3.2 billion spent in the 2010 midterm elections. Predictions also abound that radio will get an ...
April 22, 2014Reefer Madness, Redux
Last fall it seemed that the big, new advertising issue confronting broadcasters was how to deal with the emerging legalization of medicinal cannabis and the emerging acceptance of recreational marijuana, also trending toward legalization. In an October article last ...
March 11, 2014Don't Mess With EAS
The recent very large forfeitures against Viacom, ESPN, NBC Universal and Turner Broadcasting for misuse of the Emergency Alert System (EAS) warning sounds should come as no surprise to broadcasters. Perhaps another "wake-up call" was needed. Simply put: You don't ...
February 11, 2014AM Broadcasting Revitalization
"Rumors of my demise have been greatly exaggerated" is a quote attributed to the great American humorist Mark Twain. In fact, Mark Twin really said, "The report of my death was an exaggeration." Either way, this statement is one that is likely to be embraced by ...
January 28, 2014SoundExchange Deadline This Friday
AM and FM broadcasters who stream their signals on the Internet are due once again this Friday to pay performance royalties for the music they stream. Many broadcasters are still unaware that their ASCAP, BMI and SESAC licenses do not provide them with all of the ...
January 14, 2014Digital Station IDs
What is the proper way to identify HD channels? This question comes up for both television stations broadcasting multiple channels, and radio using iBiquity HD to broadcast multiple streams. The FCC rule governing station identification, Section 73.1201, is fairly ...
December 10, 2013What About Advertising E-Cigarettes?
Come On, Everyone Else's Doing It It seems that not a week goes by without a call inquiring about advertising for e-cigarettes. From the intensity of the advertising campaign, America has conquered tobacco by replacing it with nicotine vapor from the electronic age. ...
November 5, 2013Reefer Madness: Controversial Advertising Issues
The big broadcasting issues confronting Washington policy makers range from retransmission consent and newspaper-television cross-ownership to the "performance tax" and political advertising. But the everyday issues facing broadcasters in the trenches these days are ...