February 10, 2015FCC Proposes Online Public File For Radio, Part II
What Are They thinking?
In the last article, I warned that the FCC is poised to require radio stations to post their ('formerly "local") public files to the FCC online public file Internet portal. Taking this step would expose over 15,000 local radio stations, some licensed to very small, rural communities with similarly very small staffs.
Previous comments filed by broadcaster associations, including those I filed for the Missouri and California Broadcasters Associations (click here) sought a cautious approach from the FCC. There are significant resource differences between radio and television stations, particularly in smaller markets, and 15,000 more stations having to file in the FCC hosted system is likely to place substantial additional pressure on an online database that is already strained by only a third that number of television stations.
January 13, 2015FCC Proposes Online Public File for Radio
Exactly one week before Christmas, the FCC announced its holiday headache gift to radio broadcasters. Not that it wasn't expected. The Commission had announced its intentions to apply the online public file rule to radio in a Public Notice on August 7th, 2014. ...
January 6, 2015Issues/Programs List Due In Your Public File By January 10
"Happy New Year!" The greeting is barely across our lips before it's time for our first FCC regulatory responsibility of 2015. The FCC may be acting like the "one-to-many" broadcasting model is old hat, but it has not let up on keeping broadcasting the most regulated ...
October 21, 2014A Billion Dollars For Election Advertising
The Winner -- Third-Party Issue Ads A recent radio news story reported that over a billion (that's right, with a "B") dollars has been spent so far in this off-year mid-term election cycle. In Audie Cornish's interview with Elizabeth Wilner of Kantar Media about the ...
September 30, 2014Issues/Programs List Requirements
On October 10th, every broadcast licensee must place in their public file their issues and programs list for the period covering July 1st through September 30th, 2014. Now would be a good time to refocus on your public affairs oriented programming plan and execute it ...
August 26, 2014Coordinated Political Advertising...And The FCC Public File
It's hard to believe! We're close to the 2014 mid-term elections and already the 2016 presidential political season is taking aim at us. Polarized and polarizing politics envelop us more each day, and leading the foray is heated-issue advertising; so much so that it ...
June 24, 2014Oh Oh!! I Just Got Caught
...in An FCC Random EEO Audit! On June 10th, 2014, the Federal Communications Commission mailed the second of its Equal Employment Opportunity (EEO) audit letters for 2014 to randomly selected radio stations. The list and the letter can be viewed by accessing the ...
May 13, 2014Talented Candidates
Or What Happens When Station Talent Runs For Public Office The 2014 midterm election season is upon us. Predictions are that this year political will exceed the $3.2 billion spent in the 2010 midterm elections. Predictions also abound that radio will get an ...
April 22, 2014Reefer Madness, Redux
Last fall it seemed that the big, new advertising issue confronting broadcasters was how to deal with the emerging legalization of medicinal cannabis and the emerging acceptance of recreational marijuana, also trending toward legalization. In an October article last ...
March 11, 2014Don't Mess With EAS
The recent very large forfeitures against Viacom, ESPN, NBC Universal and Turner Broadcasting for misuse of the Emergency Alert System (EAS) warning sounds should come as no surprise to broadcasters. Perhaps another "wake-up call" was needed. Simply put: You don't ...