March 10, 2015"Spot On" Music Rights Rules For Radio Commercials
Periodically, the question invariably comes in: Can we use our station's music library to produce commercials for a good client? Many seem to think that their existing ASCAP, BMI or SESAC agreements allow them to use the music they cover for any purpose, whether it be to perform it over the air, as a part of a locally produced commercial or a station promotional CD or thumb drive.
Sometimes a client will actually request that a particular song be used in some way to punctuate their commercial message or to establish a certain atmosphere they may consider especially relevant to their product or service. Sometimes, the station simply wants to use that music in its own station promos, to further cement its brand image. These questions come up at least several times a year, and with that in mind here is an overview of the various licenses available for the performance and use of music.
February 10, 2015FCC Proposes Online Public File For Radio, Part II
What Are They thinking? In the last article, I warned that the FCC is poised to require radio stations to post their ('formerly "local") public files to the FCC online public file Internet portal. Taking this step would expose over 15,000 local radio stations, some ...
January 13, 2015FCC Proposes Online Public File for Radio
Exactly one week before Christmas, the FCC announced its holiday headache gift to radio broadcasters. Not that it wasn't expected. The Commission had announced its intentions to apply the online public file rule to radio in a Public Notice on August 7th, 2014. ...
January 6, 2015Issues/Programs List Due In Your Public File By January 10
"Happy New Year!" The greeting is barely across our lips before it's time for our first FCC regulatory responsibility of 2015. The FCC may be acting like the "one-to-many" broadcasting model is old hat, but it has not let up on keeping broadcasting the most regulated ...
October 21, 2014A Billion Dollars For Election Advertising
The Winner -- Third-Party Issue Ads A recent radio news story reported that over a billion (that's right, with a "B") dollars has been spent so far in this off-year mid-term election cycle. In Audie Cornish's interview with Elizabeth Wilner of Kantar Media about the ...
September 30, 2014Issues/Programs List Requirements
On October 10th, every broadcast licensee must place in their public file their issues and programs list for the period covering July 1st through September 30th, 2014. Now would be a good time to refocus on your public affairs oriented programming plan and execute it ...
August 26, 2014Coordinated Political Advertising...And The FCC Public File
It's hard to believe! We're close to the 2014 mid-term elections and already the 2016 presidential political season is taking aim at us. Polarized and polarizing politics envelop us more each day, and leading the foray is heated-issue advertising; so much so that it ...
June 24, 2014Oh Oh!! I Just Got Caught
...in An FCC Random EEO Audit! On June 10th, 2014, the Federal Communications Commission mailed the second of its Equal Employment Opportunity (EEO) audit letters for 2014 to randomly selected radio stations. The list and the letter can be viewed by accessing the ...
May 13, 2014Talented Candidates
Or What Happens When Station Talent Runs For Public Office The 2014 midterm election season is upon us. Predictions are that this year political will exceed the $3.2 billion spent in the 2010 midterm elections. Predictions also abound that radio will get an ...
April 22, 2014Reefer Madness, Redux
Last fall it seemed that the big, new advertising issue confronting broadcasters was how to deal with the emerging legalization of medicinal cannabis and the emerging acceptance of recreational marijuana, also trending toward legalization. In an October article last ...