10 Questions with ... Scott Reiniche
August 8, 2016
BRIEF CAREER SYNOPSIS:
- WPLM (Today's Easy 99.1)/Plymouth, MA - (2013-Present
- WFHN (Fun 107)/Fairhaven, MA - 1992-2014)
- WWBB (B-101)/Providence, RI (2005-2008)
- WSNE (Coast 93.3)/Providence, RI (2005-2008)
- WQGN (Q-105)/New London, CT - (1999-2003)
- WCOD (106)/Cape Cod, MA - (1997)
1) What Got You Interested In Radio?
I was always into music as a child. I would always be around a turntable playing music. When I got a chance to start playing music at a local roller skating rink, the bug was born!
2) What makes the Plymouth market unique? How does this compare to other markets you have worked at?
The Plymouth market is an interesting one. Because of the location and having a 50,000 watt station, we are able to impact four measured markets but geographically, we are not centered in any of them. It's certainly a nice feeling to have an impact on people's lives in so many areas.
3) What do you view as the most important issue facing radio today?
Personal connection!! Radio is here to stay and people want to be entertained. Companies and managers need to embrace that and focus on making that one on one connection with the listener. Radio is local and that needs to come through on the airwaves.
4) How are you using social media to market your radio station?
Social media is used to enhance the on-air product, not the opposite. Too many stations use it to simply "get clicks." As much as web traffic is nice, we feel the focus should be on the on-air product.
5) Today's listener can now access music on their mobile device and stream customized radio and music-on-demand. What effect are on-demand music services such as Pandora, Spotify, Apple Music, Deezer, Slacker and others having on the radio and music industries?
Personally, I don't feel like it's having much impact. Stats are all around us on how radio consumption is as high as it was 10-20 years ago, including the millennials. As long as radio is free, the audience will be there (as long as you are giving them something viable to listen to).
6) How do you stay in tune with your audience?
By living life as our audience does. We are a lot like them and the more you share that common bond the more the listener will connect with you.
7) How are you using new technologies in your personal life to listen to music, and what observations have you made about how today's listeners use technology?
I will sometimes listen to radio via Bluetooth in the car, but ultimately the convenience of clicking FM on the screen is the way I go. I feel like people feel the same way (at least with our audience). People are using their smart phones for simple things, but as a whole FM radio is still tried and true.
8) Who do you consider your radio mentors?
I have met some great people in this business who are a great combination of radio talent and great human qualities. Joe Limardi, Tom St. John, and Rick Everett are people that I have great respect for. I certainly have to thank J.R. Reitz for giving me a chance to be on the air when the sun was out. I spent 80% of my career working for J.R. and it was a great run.
9) What is the most rewarding promotion you've ever been a part of?
Joe Limardi once stayed on the air for 107 hours on WFHN on top of a Dunkin Donuts sign to collect food for the needy. It was a great community event and somewhere I have an aircheck of the 107th hour!
10) What advice would you give people new to the business?
Take time to learn and absorb. Ask question and strive to grow. Get off Facebook, snapchat, and Instagram, put Pokemon-Go away and learn how to connect with an audience on a personal level.
What do you do in your spare time?
I have an nine-year old daughter that is number one in my life. When I'm not playing with music, we are either at Fenway, the TD Garden or at the American Girl store! Oh, and we LOVE Disney!!
Who is the most amazing talent you've worked with?
Tom St John, Joe Limardi, Mile Kelley, Pete Braley and Kristie McIntire, (although I was just an Intern then).
What did you want to be when you were growing up?
Exactly what I am now!!
What is the biggest change that you'd like to see happen in the business?
I would like to see the abolishment of watered down canned voice-tracks. Get people into the studio and entertain! We are the only medium that can do that effectively so let's get to it!!