Spike started in Radio in 1971 when he was 15 years old, hanging around the local radio station helping out where he could until they would hire him. His first real job was fixing a box of broken carts. The manager thought that would drive him off but it didn’t.
Spike has been a DJ, program director, sales manager, general manager, vice president, regional vp, senior vp, president and owner. Today, Spike's mission statement is; "I'm working to improve the relevance and profitability of Radio advertising for the advertiser, the salesperson and the Radio station, in that order."
Spike is the author of The Four Keys to Advertising Success and the administrator at www.myradioschool.com. You can learn more about Spike at his website, www.spikesantee.com.