Happy HallowMeme 2012
October 30, 2012
While we've been talking here on Merge about the need for perspective in order to have any real direction in making your station a "social brand," we're taking a break this week for something lighter. (We'll return next week with an example of how to focus on impact.)
In the meantime, it's Halloween time - a chance to do something fun, topical, and in the spirit of ghosts, goblins, and clever costumes. But unlike past years where perhaps someone put together a physical album or used a tool like Shutterfly, the combination of dress-up creativity merged with the incredible social tools at our disposal make for great times that thousands – or more – can share and enjoy.
It's always fun when creative costumes show up at your door – or at your radio station's Halloween party. WRIF/Detroit Meltdown stole the show at their Halloween party this past weekend as he brought the ever-growing, popular social media app, Instagram to life! (If you're not using Instagram, you may be missing out on some great times and photo-sharing. You can find us there @WRIFMeltdown and @llorilewis.)
It was a big hit (especially with the ladies!)
From Facebook, YouTube to MySpace and Twitter – there have been such great costumes over the past couple of years showcasing how much social media has truly been woven into our everyday lives:
And you may have even seen gadgets trick or treating at your front door!
Some of the most memorable moments of this season's Halloween perhaps came from the "Hallow-meme's of 2012." People honoring the funniest images, videos, and other digital memories that were passed around the Internet all year including those much talked-about "Binders Full Of Women":
At KCAQ/Ventura, the Rico and Mambo Morning show had everyone laughing as they showed up at their station event as those inept NFL "Reject Refs":
WBFM – Sheboygan/Jess Kelley went to her party decked out as the 9-year-old Internet sensation Sophia Grace, whose cover of Nicki Minaj's "Super Bass" went viral. (Sophia then became a "correspondent" for The Ellen DeGeneres Show.)
Of course, Psy was a huge hit this Halloween – Gangnam Style!
(I'm surprised Dick Kernen, VP/Industry Relations for Specs Howard School here in Detroit didn't dress as Psy this year. He's a big fan!)
But hands down, the woman who went as the Time's infamous breast-feeding cover wins best "Hallow-meme 2012."
If you, or someone you know, brought social media or digital to life in the Halloween spirit – or even one of the memes of 2012 – leave the picture in the comment section below so everyone gets noticed.
Here is to the world we live in and Happy Hallow-Meme!
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.