Radio Is An Emotional Connection - For Us And The Fans
May 7, 2013
Laughter dominated Worldwide Radio Summit 2013 – and a few good sound bites, too.
Thanks to the social space – we now have an easy and convenient way to make moments last – like this past weekend at Worldwide Radio Summit 2013.
Tapping into today's technology – the Worldwide Radio Summit registered the hashtag "#WWRS2013" for attendees to share thoughts that resonated with them, and communicate with other summit goers along with those who couldn't make it but still wanted to live vicariously through the tweets (and Instagram posts).
And it all started with this.
You knew the summit was going to be good when this is the first story you see on Instagram under #WWRS2013:
I'll do my best to try and pull you into a weekend that was filled with great names, voices and insight in a way that only "Merge" could do it - using the socially savvy attendees who (unknowingly) became my "citizen journalists" to tell you a bit of the story.
The Summit started with radio Embracing Digital Platforms and Generating Revenue:
During Jacobs Media's Techsurvey9 Reveal – attendees got to dive into what over 78,000 radio fans said about radio, mobile, social and digital.
There were also sessions on Programming, Brand Building And Talent Development:
On Bridging The Digital Divide – As WODS/Boston PD Dan Mason and I prepped for the panel...
Cox Atlanta/Digital Content Mgr. Fisher enjoyed making fun of my notecards:
But those scribbled up notecards helped the show go flawlessly – a great conversation happened about the gap that sometimes comes between programming and digital:
On Radio, Labels And Breaking The Hits:
Captured socially – what you just saw is a tiny fraction of the takeaways and laughter we all experienced at Worldwide Radio Summit 2013.
It's important for our industry to hold these events. We get to talk with each other, learn and grow as a business. Many times you find it's the smallest things that resonate that you end up taking away and applying to your brand (and maybe even yourself) to refine and recharge.
We've been banged around a bit in our industry and making new friends or running into old ones is uplifting – and as one person said to me, "good for the soul."
Thank you, Joel Denver and Sat Bisla. The time and toll it takes on you and your teams to get our industry together for a couple days is appreciated.
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.