Maybe This Is Why Katy Perry Has More Followers Than Anyone Else
December 3, 2013
The number of followers on any social outlet does not equate to brand impact nor does it measure the depth or the degree of motivated fan relationships. Even Twitter co-founder Evan Williams recently noted, "A simple measure of followers doesn't capture your distribution. The thing more interesting than followers is how many people saw your tweet and [reacted to] it."
But with that, there's still something to pay attention to when Katy Perry - the celebrity with the largest social following – talks about the millions that glom onto her socially. It's a great lesson about how brands can best operate and embrace this space:
Translation to brands: Social is an opportunity to go beyond the ordinary and create meaningful fan experiences. It's not about pushing your agenda on them.
Some companies, brands, and personalities are so perplexed by "what works" socially that they miss the simplicity of what fans really want from them.
The key is in connecting your brand with fans through storytelling, and transferring that interplay to station interaction.
It's not just about Katy Perry's 43 million plus followers. It's deeper than that.
Reach out to me anytime on Twitter @lorilewis.
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