There's No Doubt 2015 Was The Year Of Live-Streaming
January 5, 2016
And Facebook even got into the game and launched "Facebook Live" for everyone last month. Available on Facebook's iOS app, anyone now with a "personal page" and/or verified brand page can live stream.
Live streaming is often about discovery; giving fans what they love and finding what they will love. It also feeds our curiosity behind the scenes.
Just read what this one particular fan of the Roula and Ryan Show, KRBE/Houston, wrote while viewing them on Periscope:
Roula and Ryan (and their entire team) are great at pulling us into the show during commercial breaks. Some of the stuff I've watched still makes me laugh - many months later.
And that's the key, right?
Finding ways to resonate weeks, months, and years after social interaction. If we're not memorable - how is social even helping the long term health of the brand?
While personality is everything - here are a few fundamentals you can start implementing today that'll ensure you're leaving a lasting impression when live streaming, and building a reputation worthy of our time and attention.
The Title Is Everything
Just because we have an audience on the radio does not mean we're entitled to an audience socially. We must always work to earn their interest.
Be fun and unusual with the titles.
Allow Viewers To Influence The Broadcast
Live streaming isn't broadcast at, it's broadcast with. Interact with folks as they join or when they comment. Let them tell you what to do occasionally; changing the course of the live stream.
Making fans part of the broadcast offers a sense of realness to you and to your station - something critical for brand-building in the 21st century.
Access, Access, Access
Give the audience opportunity to virtually get closer to artists and other celebrity types that come into the studio or that you hang with at events.
Avoid doing the same thing at the same time every day. Be the brand that we never know what you're going to do next.
It's one thing to watch you live stream your radio show, it's another thing to watch you get ready in the morning. (PG rated, of course.)
Your radio show is no longer a day part - it's an enterprise that should always be on. It's an exciting time to be a personality. More tools than ever to keep you in the hands and the hearts of the fans.
And I look forward to watch what you do next.
Reach out to me anytime on Twitter @lorilewis.
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