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Texting On The Toilet Is The New Face To Face
October 31, 2017
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While the latest study commissioned by LivePerson over Millennials' preferred methods of communication is unsurprising, it should serve as a reminder for brand building.
If you're the kind of brand that prefers face to face (or even phone) interaction - you'll want to pivot quickly. These numbers grow every year.
In the most recent study - nearly three-quarters of respondents said they were more likely to communicate via text or social media-rather than in person.
As eMarketer writes, "[This] stems from people's obsessions with their devices.
And it makes sense. We're addicted to them.
The study also revealed:
- Seven in 10 said they sleep within arm's reach of their mobile device.
- Over half said that if they wake up in the middle of the night, they'll check their device.
- Two-thirds admitted they bring their device to the bathroom.
People are more comfortable talking on the toilet than face to face.
It's a new day and new days require new mind sets.
Use this data and assess how your brand fits into this trending behavior.
- How accessible is your brand on mobile?
- How easy is it to find information about everything you do without having to call you? (Or come see you?)
- What kind of plan is set in place to ensure you're interacting in a timely manner with the audience on social media?
These are some of the intangibles we should work on - the intangibles that contribute to the texture of our brands.
We have an excellent storied past of using the request line/remotes to connect with the audience. Take that experience and make your digital presence/social communication as lively.
Be mindful of today's behaviors.
Social offers the ability to build symbiotic relationships that lead to familiarity and an even deeper connection. But it all comes down to how easy it is to experience your brand without having to actually talk to you.
Are we still relying too much on the phone/face to face? Or are we a brand they find talking with us, yes, even on the toilet, interesting?
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