-
Lead Social Media Content With Care And Concern
June 2, 2020
-
While no one has the perfect words to address the wickedness and pure evil that often plays out in our society, it is our duty to serve our communities by leading with care and concern during atrocities like what we watched play out in Minneapolis with the murder of George Floyd.
So when we get stuck with what to say -the following are three steps to consider.
Be A Catalyst For Kindness
One way to share care and concern is to simply ask the question, “What will you start doing differently? Every small action counts.”
The audience will share some moving thoughts.
Be Useful
On any given day, we should center on the emotional triggers content needs to resonate.
This graph is so great to print out. Focus on what matters:
Content must consistently re-establish our commitment to community & connection.
Radio knows how to do this the best – so let us not overlook it.
Acknowledge everyone by name.
Showcase the audience.
Bring people together.
Remind folks we’re part of a community where people have their back.
We should also be working with advertising partners to continue to advertise during this time. Work with them on messaging; reinforcing community.
People always remember who helped them through uncertain times.
Let me know how I can help. -Lori
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.