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In Battle With TikTok, Facebook Rolling Out Facebook Reels
August 24, 2021
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Your Facebook News Feed will soon look more like “Face Tok.” a blend of Facebook posts and Reels, short-form Tik Tok like videos (you also see on Instagram).
Facebook announced they’ll begin testing Reels on Facebook – a feature that’s been on Instagram for the past year.
Users will have the ability to create and share short-form video content directly within the News Feed or within Facebook Groups as well as cross-post Instagram Reels over on Facebook.
Bringing Reels to Facebook is designed “to give people a way to express themselves, discover entertaining content, and broaden their reach.”
Just like how Facebook posts work, Reels will be recommended to users based on what people are interested in, what they engage with, and what’s popular.
The decision to replicate Reels over on Facebook is a result of the growing consumption of short-form video.
While video accounts for almost half of all time spent on Facebook, CEO Mark Zuckerberg noted Reels was “already the largest contributor to engagement growth on Instagram.”
What This Means To You: Experimenting and finding your groove with short-form video can accelerate growth but only when we put care in the content – meaning:
-Tapping into emotional triggers like entertaining, teachable, inspiring, or relatable
-Showcasing your brand’s interesting and or fun voice and values
-Separating from the pack by doing what others won’t or cannot do
How To Get Started: - First Three Seconds Matter
Videos immediately conveying key messages outperform those that ramble or wait until the end. - Shorter Video Drives Maximum Impact
Quicker content drives memory encoding; it’s also easier to consume. - Text On Video [CC]
Remember many people watch videos without sound. - Play With Trends
Watch what trends align with your personality – test the waters out. - Answers
Reply to questions that are either frequently asked or weird/fun ones. - Behind The Scenes
Who doesn't love watching what happens when no one is typically looking? - DIY – Hacks - Demos
Teach people how to do things. What do you love doing?
Let us know how we can help you get started. Email lori@lorilewismedia.com
Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
Please enjoy MERGE archives here.
- First Three Seconds Matter