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From The Series: Unpolished Is The New Polished
October 20, 2021
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From The Series: Unpolished Is The New Polished
No filter, No problem. A piece from Addison Woodside at Women.com speaks a lot of what we’ve been talking about for the past 18 months:
“Instead of edited and curated grids, many users are “dumping” the contents of their camera roll for the whole world to see. The ideal “photo dump” may include but is by no means limited to an off-centered landscape, a blurry selfie, your last meal, a funny screenshot, or any representation of your authentic life.”
What This Means:
There’s no doubt unpolished is in – people are looking for content that feels more natural; more inviting – this makes people feel more trustworthy.
Research from Savanta found “more than half of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic.”
Nearly 9 in 10 consumers said they seek out authentic user-generated content before deciding to buy a product they’ve not personally tried before.
Ask yourself: Are You Too Polished?
There’s something disarming when we share the raw, the real, maybe even the awkward parts of us.
When we do, our actions show people it’s OK to be that same way – we all have a story, we all have bumbly parts.
Are You Too Self-Involved?
The best content is often weird, relatable, and/or informative, interactive, with an outward focus.
Inclusiveness is key.
Are You Not Using “You?”
Using the word, “you,” is one of the more powerful words in any content. And it makes sense. People want to know the content is relevant to them.
Are You Triggering Curiosity?
Are your words persuading? Captivating? Writing in the social space requires emotion and a little intense desire to know more.
Are You Missing Emotion?
Content evoking emotion is more likely to be shared than stuff not “emotionally charged.”
Click To EnlargeLet us know how we can get you started with more authenticity in your content:
Lori@LoriLewisMedia.com.Reach out to me anytime on Facebook, Instagram, LinkedIn or Twitter.
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