SBS Names Berry Jasin VP Of National Sales, Consolidated Operations
December 13, 2011 at 5:37 AM (PT)
SPANISH BROADCASTING SYSTEM has named BERRY JASIN as VP of National Sales for the company's Consolidated Operations. JASIN, who worked as Sr. Account Manager at CBS CORPORATION and Regional/National Sales Manager at CLEAR CHANNEL before joining SBS, is based in MIAMI and reports to VP of Consolidated Sales DONNY HUDSON.
"BERRY brings to SBS a long history of building successful partnerships with advertisers," said Chief Revenue Officer and EVP/GM of MEGATV ALBERT RODRIGUEZ. "We are constantly looking for innovative ways to enhance value and engage our customers and we know that BERRY will be a tremendous asset to realize these goals."
"After working in this industry for more than two decades, it's refreshing to be able to join a team that is shaking up the traditional Spanish broadcast landscape and providing marketers with new ways of doing business," said JASIN. "SBS's counter-programming strategy gives us an edge against the traditional Spanish-language networks, which entices advertisers for new and exciting opportunities. I'm excited to start sharing SBS's story with advertisers, both new and established."