Progressive Talk Comes To Milwaukee On HD
December 16, 2011 at 6:56 AM (PT)
CLEAR CHANNEL Talk WXXM (THE MIC)/MADISON is now airing in MILWAUKEE on sister Top 40 WKKV's HD-3 channel.
“92.1 THE MIC is arguably one of the most successful progressive talk stations in the country,” said OM TIM SCOTT. “The upcoming presidential election and the political atmosphere in this state makes now the perfect time for progressive talk to expand its message to WISCONSIN’s largest market.”
VP/Market Mgr. JEFF TYLER told THE MILWAUKEE JOURNAL-SENTINAL that, "ratings for WXXM seem to rise and fall depending on current events. The station switched to a progressive format during the election of 2004, after which 'listenership died away.' The ratings rebounded during the 2008 election and the protests in MADISON, But the core listener base, he said, 'is passionate'."