Triton Digital Launches Webcast Metrics Local
December 19, 2011 at 4:05 AM (PT)
TRITON DIGITAL will launch its new Webcast Metrics Local solution. All of the data available in TRITON's MEDIA RATING COUNCIL (MRC) accredited national monthly rankers will now be available on a local market level. Unlike other measurement solutions, Webcast Metrics’ information is based on server-side data, rather than consumer surveys.
The updated solution will enable publishers to highlight their audience metrics within individual markets and combinations of markets as well as segment the audience across demographic attributes within geographies.
"This is the natural evolution of the Webcast Metrics solution," said TRITON Co-Founder/COO MIKE AGOVINO. "As agencies and advertisers ramp up their investment in this space, they have also ramped up their expectations. For online audio to attract the level of advertising investment it deserves, our customers will need to provide enhanced metrics, greater transparency and the kind of targeting capabilities that digital advertisers expect -- particularly on a local level. The new offering features key targeting variables including geography, user agent and device type, expanding the opportunity for publishers and marketers alike."
Local data garnered through Webcast Metrics will not be released publicly. It will be the exclusive property of the subscribing publisher.
"We believe there is a substantial monetization opportunity for publishers within the local digital and mobile marketplace," AGOVINO added. "Local mobile advertising alone is expected to grow by more than $2 billion over the next several years, and this evolution of Webcast Metrics will further assist our customers in fully capitalizing on this market opportunity."
Webcast Metrics Local is available immediately beginning with the NOVEMBER 2011 data set.