Rhapsody Crosses Million-Subscriber Mark
December 22, 2011 at 7:04 AM (PT)
RHAPSODY has announced that as the largest premium subscription music service in the U.S., it has surpassed the one million paying subscriber milestone. On the heels of its 10-year anniversary, RHAPSODY is averaging more than 10 million songs a day.
"We've accomplished quite a bit over the past decade, so it's no small statement to say that 2011 was probably our biggest year yet," RHAPSODY Pres. JON IRWIN said. "I told our team that when we topped one million paid subscribers, I'd shave my head; it was probably the best free haircut I've ever had."
In addition to surpassing the one million mark, this year RHAPSODY launched a new, social music experience in SEPTEMBER, completed an acquisition of NAPSTER NOVEMBER 30th and celebrated its 10th anniversary in early DECEMBER. What's more, 2011 was the first year that a majority of the playback came on a device other than a PC -- 40% of which was mobile -- a trend that's expected to continue.
Looking ahead, "The next frontiers for subscription music are the living room and the car," IRWIN said . "Consumers will be able to enjoy RHAPSODY from even more connected audio and video systems, as well as other platforms and distribution channels -- at home, in the car and everywhere in-between, domestically and abroad. This has been an incredible year, marked by several notable achievements, and we're entering 2012 with big plans to bring music to even more people, in more places."