Pandora To Continue Live Concert Series
December 27, 2011 at 8:50 AM (PT)
PANDORA is extending the free, live concert series that it debuted earlier in the month. The PANDORA live concert series hub can be accessed here.
The live concert series launched in PORTLAND, OR on DECEMBER 13th with new SoCal band DAWES.Launch sponsor BUDWEISER presented the inaugural concert free of charge to more than 230 fans, and is now bringing the experience online via the dedicated hub.
All artists that participate in PANDORA's live concert series will be showcased on the hub, which consists of behind-the-scenes video content from the DAWES concert, including: interviews with the band and fans, the band as they tour PORTLAND, PANDORA Founder TIM WESTERGREN interacting with the band and highlights from the evening. The hub also features a curated mixtape with up to 100 songs selected by the band and PANDORA music analysts.
"We're very excited to have Budweiser as our official launch partner of PANDORA's personalized, live concert series," SVP/Strategic Solutions HEIDI BROWNING said, "Through this partnership we're able to give fans a great experience both online and offline. Our collaboration is proof that PANDORA is a valuable platform for connecting brands, bands and fans."
PANDORA determines the right mix of artists and locations for the live concert series from a unique collection of spin and thumbs-up data. Listeners who have created stations and thumbed-up songs for a specific artist or similar artists are invited to attend these exclusive free shows. More of these types of concerts in different cities across the country in 2012 are currently being planned.