WLJY Flips From AC To Top 40 As Hot 96.7
December 27, 2011 at 10:39 AM (PT)
With the all-CHRISTMAS music season behind it, NRG MEDIA AC WLJY (MIX 96.7)/WAUSAU-STEVENS POINT, WI has just flipped to Top 40 "HOT 96.7." KATY PERRY, LADY GAGA, RIHANNA, JUSTIN TIMBERLAKE, CHRISTINA AGUILERA and more will be featured on "Today’s Hottest Hits."
WLJY "has undergone a complete transformation," GM CHARLIE THOMAS said. "HOT 96.7 has been designed to provide our WAUSAU-STEVENS POINT listeners with the hits of contemporary artists of today. The station’s slogan says it all -- "Today’s Hottest Hits" -- and we expect it to appeal to a younger adult listener under the Top 40 format."
"HOT 96.7 is a result of extensive research to provide a reflection of the market area," PD/MD BRAD AUSTIN added. "It has been carefully crafted to offer a wide variety of contemporary hit music from the pop, rhythm, and alternative musical genres.".
HOT 96.7 will be commercial-free through JANUARY 6th, 2012 at 6p, when it will launch "with limited number commercials each hour in order to keep focus on the music."