Bubba The Love Sponge Re-ups With Cox And The Bone
January 3, 2012 at 1:57 PM (PT)
COX Classic Rocker WHPT (102.5 THE BONE)/TAMPA longtime morning man BUBBA THE LOVE SPONGE, who was without a contract toward the close of 2011, (NET NEWS 12/19), tells ALL ACCESS that he's back in the saddle and will return to the air TOMORROW (1/4) with a new four-year deal in hand.
BUBBA wouldn't confirm that the deal was worth a rumored $2 million a year, but did tell ALL ACCESS, "After thinking about it for a long, long time, I decided to go back to the company that believed in me enough four years ago.
"This is the first time in my radio career that I was a true free agent. It's nice going to market and getting a ton of great offers, and a big thank you to those that were interested. But in the end I needed to come back to the company that stepped up and hired me when I was black balled from terrestrial radio. I have a great relationship with local management, and THE BONE will remain my home in TAMPA BAY."
COX MEDIA GROUP/TAMPA VP/Market Manager KEITH LAWLESS said, "For the past four years, BUBBA has been the highest rated show in TAMPA BAY for nearly every month with both men and adults. We are proud to continue to bring TAMPA BAY listeners BUBBA and the guys on 102.5 THE BONE."