Buffalo Bills Ink Deal With WGR
January 4, 2012 at 6:42 AM (PT)
As speculated yesterday (NET NEWS 1/3), the BUFFALO BILLS have officially announced a deal to move the NFL franchise's game broadcasts to ENTERCOM Sports WGR-A/BUFFALO under a new multi-year deal. The BILLS, who aired on WGR in 1979-89 and again in 1994-97, are moving from CUMULUS Classic Rock WGRF (97 ROCK) and Active Rock WEDG (103.3 THE EDGE), and will also air on ENTERCOM Classic Rock WCMF and Sports WROC-A/ROCHESTER under the new deal.
"We are excited about the BILLS move to WGR 550 AM in BUFFALO and the opportunity to speak and engage with our loyal fans, while providing them with the ability to hear our games on the 24/7 sports station they listen to most," said BILLS CEO RUSS BRANDON. "Teaming with a powerful local brand like ENTERCOM is a tremendous way for us to reach a wide variety of listeners, from teenagers and their families to seasoned sports enthusiasts alike."
"We are thrilled and proud to be the broadcast home of the BUFFALO BILLS," said ENTERCOM VP/GM GREG RIED. "With our 24/7 WGR 550 AM Sports station, partnering with the BILLS and adding them to our lineup compliments our other programming, enhances the experience for loyal fans and attracts new listeners. Big-time sports on a big-time sports station is what listeners expect and the BILLS certainly help provide all of that."