Compass Media Networks Creates Compass Media Marketing
January 5, 2012 at 3:53 AM (PT)
COMPASS MEDIA NETWORKS CEO and Founder PETER KOSANN has announced the formation of COMPASS MEDIA MARKETING, an advertising representation firm for audio industry.
KOSANN told ALL ACCESS, "Providing advertising sales representation is the next logical step in our growth strategy. It is an exciting opportunity. Three years ago, we saw an opportunity to launch COMPASS MEDIA NETWORKS as a programming and distribution company. We now see a similar opportunity to launch an advertising sales firm leveraging on our brand, relationships, and expertise."
New Deal With Dial Global
KOSANN also shared that COMPASS MEDIA MARKETING will announce a full roster of programs and networks shortly and has signed an agreement with DIAL GLOBAL under which DIAL GLOBAL will provide COMPASS MEDIA MARKETING with support systems and marketing services.
DIAL GLOBAL has entered into a long-term extension to continue to exclusively represent COMPASS MEDIA NETWORKS' programming, including entertainment-talk shows (Free Beer & Hot Wings, LARS LARSON Show, NORMAN GOLDMAN Show, SCHNITT Show), services and short-form reports (Download HDFX, MVP Sports Imaging, RON INSANA's Market Score Board Reports), and sports (college basketball, college football, NFL doubleheaders, and COMPASS' presentation of the DALLAS COWBOYS, and OAKLAND RAIDERS RADIO NETWORK.