TargetSpot To Provide Ads For Livio Connect
January 9, 2012 at 12:31 PM (PT)
TARGETSPOT has inked a deal to be the exclusive third-party advertising provider for LIVIO RADIO's Livio Connect in-car Internet radio system. The system uses Bluetooth to connect mobile phones and in-car entertainment systems to stream and control digital audio apps.
"Digital radio in-car is a game changer: until now, morning drive time has been served by over-the-air radio, but as digital access becomes more readily available in auto, this will change," said TARGETSPOT CEO EYAL GOLDWERGER. "We are thrilled to offer our advertisers the ability to reach digital audio consumers in their cars. With TARGETSPOT's widening network of distribution partners, advertisers can reach their desired target audiences wherever they are listening and whatever their listening preferences may be."
"At LIVIO RADIO, we are all about More Music with Less Work, meaning that we make it easy for both our App partners to get their content in the car as well as for end consumers to enjoy the apps they know and already love on their phone, safely in their cars," said LIVIO RADIO President MASSIMO BALDINI. "With this unique angle, to date, we have been able to "Livio Connect" great on-demand digital audio services like ACCURADIO, GROOVESHARK or RDIO, as well as radio stations broadcasting their content over the internet such as NPR, LIVE365, GREATER MEDIA's stations or DIGITALLY IMPORTED."