Beasley Introduces New Radio Text On Its FM Stations
January 9, 2012 at 3:46 PM (PT)
QUU, INC. has obtained the exclusive license to JUMP2GO’s JumpGate RDS and HD Radio solutions. QUU and JUMP2GO have developed a state-of-the art messaging system for the radio industry that enables music, program messages and advertising on Radio Data Systems (RDS) as well as on HD Radio enabled receivers.
QUU’s Radio Text (QuuRT) technology allows specialized advertising messages to be presented on the radio displays during music, commercials or jock talk creating a new advertising platform and revenue stream for the radio industry. BEASLEY BROADCAST GROUP is the first radio company to integrate QuuRT on their FM stations and is currently testing and will be the first to implement the HD Radio "Advertiser Experience."
QUU and JUMP2GO launched the HD Radio "Artist Experience" on BEASLEY’s WXTU-HD2/PHILADELPHIA and soon to follow on all BEASLEY HD properties. With HD Radio "Artist Experience," album art and station logos display on HD Radio enabled car stereos and other HD Radio equipped radio devices. Complementing this technology Quu’s implementation of "Advertiser Experience" allows images to accompany corresponding messages on compatible HD Radio receivers and mobile devices.
"Embracing new technologies that improve radio as both a listening experience and a successful advertising tool has been a priority for BEASLEY throughout the company’s 50 years in radio," BEASLEY Chief Technology Officer MIKE COONEY said. "We believe QUU and JUMP2GO’s products will do just that, and we are looking forward to seeing the results on our radio stations."