National Latino Broadcasting Launches Cristina Radio On SiriusXM
January 10, 2012 at 8:17 AM (PT)
NATIONAL LATINO BROADCASTING will launch CRISTINA RADIO on THURSDAY, JANUARY 12th, built around talk show icon CRISTINA SARALEGUI. The main target will be the multi-generational U.S. Hispanic, and is part of a two-channel agreement with SIRIUS XM RADIO.
"During her illustrious career spanning broadcast and print, CRISTINA has made history and has made giant strides for Hispanics worldwide," said NLB Pres./CEO NELSON ALBAREDA. "I have no doubt that her latest endeavor will prove just as successful. CRISTINA RADIO on SIRIUSXM channel 146 will not only have a very positive impact on media in this country but, more importantly, will help our communities in a very significant way through compelling and topical programming."