WOLT/Greenville, SC Debuts Spin-FM Format

The Format Wheel Lands On ... Spin-FM

DAVIDSON MEDIA GROUP brokered Classic Hits WOLT (103.3)/GREENVILLE, SC is still a brokered station, but has literally spun the format wheel, debuting a new Top 40-targeted all mix format called SPIN-FM, a service of CHICAGO-based JAMTRAXX MEDIA, during a lot of hours in its broadcast week.

WOLT OM CRAIG DEBOLT is overseeing the station, but JAMTRAXX VP/Operations ROB AUSTIN is programming the SPIN-FM segments, with MIKE HORN of CBS Top 40/Rhythmic WBBM (B96)/CHICAGO doing imaging.

AUSTIN told ALL ACCESS, "For us this is a strong opportunity for a local station to try an exciting new format that's never been done before. The appeal and target is for 18-24 females and secondarily 18-34 females targeting the market's heritage (ENTERCOM) Top 40 WFBC (B93.7). This was a long time coming and we feel great about it, and it should do well in diary or PPM markets."

For now, the SPIN-FM format will air during the following hours:

MONDAY-FRIDAY 6p-6a.
WEDNESDAY-FRIDAY 1-2p
SATURDAY 12mid-9a and 2p-9p
SUNDAY 12mid-6a and 7p-midnight

The station's site www.wolt-fm.com will soon updated, and www.spinsc.com currently connects to the station's FACEBOOK page.

For more info, e-mail ROB AUSTIN.

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