Adelante/Sacramento-Modesto Picks Up Piolin
January 16, 2012 at 11:45 AM (PT)
ADELANTE MEDIA GROUP has reached a multi-year agreement with UNIVISION for excusive broadcast rights to top-rated morning show, "PIOLÍN por la Mañana" (Piolín in the Morning) in SACRAMENTO and MODESTO, CA. The show will debut tomorrow on KGRB and KBBU after SPENDING many years on the ENTRAVISION stations in those markets
"Today is a great day for ADELANTE," Dir./Programming and New Media JUAN GONZALEZ said. "I cannot express how excited we are having PIOLÍN join our team in AM drive in SACRAMENTO and MODESTO, marrying our highly successful La Grand Regional Mexican music format with the best morning show in the country. We’ve been lucky to have EDDIE with us in six other markets the past year and it’s proven to be a guaranteed formula for success. This changes everything in Sacramento and Modesto.”
"This is a classic 'game changer' for our company and these markets and continues our dedication to putting together the finest broadcast company in AMERICA," ADELANTE COO ED KRAMPF said. "We seek the best talent, the best people, and the best ideas, and affiliating with PIOLIN fits all those ideals. The Spanish radio landscape in SACRAMENTO and MODESTO has changed overnight!"
"ADELANTE is Spanish for 'moving forward' and we’ve taken another big step today," CEO JAY MEYERS added. "We are fast becoming radio’s 'destination company' in all of our markets, the place where the best people want to come to work because they know that here their talent and abilities will be respected, nurtured and set free to be as great as they can be. This multi-year deal with the PIOLIN show sends a strong message in SACRAMENTO and MODESTO, and around the country as to what this company is all about