WAMT/Orlando, WIXC/Melbourne Flip To News Simulcast With WWBA/Tampa
January 18, 2012 at 10:01 AM (PT)
GENESIS COMMUNICATIONS has flipped its Talk WAMT-A/ORLANDO and WIXC-A/MELBOURNE to simulcasts of sister News WWBA-A (AM 820 NEWS)/TAMPA. The stations are using TALK RADIO NETWORK SYNDICATIONS' "AMERICA'S MORNING NEWS" and AMERICA'S RADIO NEWS NETWORK aling with local news reports and partnerships with CBS affiliate WTSP-TV (10 NEWS)/ST. PETERSBURG-TAMPA and the TAMPA BAY TIMES (formerly the ST. PETERSBURG TIMES).
GENESIS CEO BRUCE MADURI said that the move is intended to "provide central Floridians with the ability to access all-news, traffic and weather content anywhere, across the all important I-4 corridor from TAMPA BAY through ORLANDO, to the SPACE COAST and north and south along the Eastern Seaboard. Local, state and national coverage of the day's breaking news is now accessible to the six million people who reside in this area of the state and up and down the east coast."
TRN CEO MARK MASTERS added, "We are proud to provide a complete support system to BRUCE as he delivers to CENTRAL FLORIDA the most powerful 15 hours per day of syndicated long-form radio news rooms (through AMERICA'S MORNING NEWS and AMERICA'S RADIO NEWS NETWORK), along with heavy news localization for his growing news empire.
"AMERICA'S RADIO NEWS NETWORK provides a clock that not only gives nine to 10 stories and four to six audio actualities every quarter-hour, but also allows for an amazing level of localization and customization so that you can go highly local or regional at the top and bottom of the hours, quarter hours, and even cut into entire segments for another layer of localization -- these blocks are designed as standalones. BRICE's strategy is to do just that with our syndicated news blocks on WWBA, WAMT and WIXC, and we are committed to, helping provide listeners in FLORIDA with the most compelling radio news content available throughout the day with AMERICA'S MORNING NEWS and AMERICA'S RADIO NEWS NETWORK."