Entravision Offers 'El Vacilon del Mandril' In Mornings
January 19, 2012 at 11:59 AM (PT)
ENTRAVISION COMMUNICATIONS CORP, is launching "El Vacilon del MANDRIL" on its La Tricolor format radio stations in nine markets, including DENVER, COLORADO, SACRAMENTO, CALIFORNIA and LAS VEGAS. The morning show features veteran Hispanic radio personality and lifelong jokester RICARDO SANCHEZ, better known as "EL MANDRIL" (THE BABOON), "TATIANO" the problem-solver, and LA TOLUCA.
"As a leader in Spanish-language radio, we constantly seek to enhance our programming lineup with fresh talent and shows to attract new audiences to our market-leading stations and provide advertisers with compelling opportunities to reach the growing Hispanic population," ENTRAVISION RADIO Pres. JEFFERY LIBERMAN said. "The addition of 'EL MANDRIL' to our slate of the most popular and entertaining Spanish-language radio personalities, such as ERAZNO Y CHOKOLATA and JENNI RIVERA, continues to set ENTRAVISION and its station formats apart from the rest."