WFNX Going Commercial-Free From Memorial Day Weekend Through 4th Of July
May 25, 2006 at 10:37 AM (PT)
PHOENIX MEDIA COMMUNICATIONS Alternative WFNX/BOSTON and THE WFNX RADIO NETWORK and SNAPPLE partner for a "SUMMER FREE FOR ALL," that offers listeners 40 consecutive days of commercial-free radio MEMORIAL DAY weekend through the 4th of JULY. SNAPPLE purchased every minute of WFNX’s advertising time for the six-week period, with non-traditional recorded audio collages, live DJ reads, bumpers, and sweepers to support the SNAPPLE brand.
In addition, SNAPPLE and WFNX will be producing numerous unique concerts and promotions, including the "SNAPPLE/WFNX GUITARMETER," a 10-foot tall, guitar-shaped thermometer that was unveiled today (5/26) by WENDY "THE SNAPPLE LADY." SNAPPLE will help BOSTONIANS beat the summer heat by sampling free SNAPPLE any time the temperature tops 85 degrees at noon. at the "Guitarmeter" outside STORE 24 in Copley Square.
Also, SNAPPLE and WFNX will host free concerts during the six-week program, including DASHBOARD CONFESSIONAL on JUNE 1st at BOSTON’s CITY HALL PLAZA and "SNAPPLE CAP SHOWS" where listeners bring three SNAPPLE bottle caps to get into the shows for HAWTHORNE HEIGHTS on JUNE 23 and YELLOWCARD on JUNE 28.
WFNX GM ANDY KINGSTON said, "We jumped at this commercial-free opportunity from SNAPPLE, and crafted it into a bold and innovative radio brandcasting experiment. As a pioneer of the Alternative Format, WFNX is constantly pushing the boundaries of traditional radio and this program is certainly reflective of that. We are thrilled to be partnering with SNAPPLE to make this 40 day commercial-free treat for our listeners possible!"
"I’ve been drinking SNAPPLE for many years now," added WFNX OM/PD MAX TOLKOFF. "I feel like an old friend has come to visit for a while. An old friend who also happens to be buying dinner for everyone for six weeks. Since we have traditionally lived our lives on the cutting edge here at FNX it’s only natural that we would be one of the first stations to bring a sustained `brandcasting' concept to radio, where traditional commercial time has been purchased by one client who’s message will be incorporated, unobtrusively, into the entire personality of the station. It’s a win win for everyone, especially the listeners, who will now get more music per hour."