Pandora Boasts 1.0 AQH 18-34 In 'Top Radio Markets'
January 23, 2012 at 9:14 AM (PT)
PANDORA has released its 2011 full year listenership results, and claims that it has now reached an Average Quarter Hour rating of 1.0 or more among adults 18-34 in the top radio markets. The full year listenership results revealed AQH and cume increases in each of the top local radio markets in the country based on listener data from JANUARY 6, 2011 through JANUARY 4, 2012.
During that period, PANDORA notes "50 to 100% growth in AQH ratings in all of the top radio markets for adults ages 18-34 and 18-49, with the largest AQH gains of 100% in the NEW YORK, ATLANTA, DALLAS-FT. WORTH and BOSTON metro survey areas."
PANDORA also cited "44 to 75% cume increases in each local market with the ATLANTA and DALLAS-FT. WORTH areas posting the largest cume gains."
Chief Revenue Officer JOHN TRIMBLE said, "Our 2011 listenership results demonstrate our local radio market penetration and enable advertisers to fully understand the scope and scale of PANDORA's audience."
EDISON RESEARCH analyzed PANDORA data to determine exactly how many listeners tuned in, how long each listened, and then converted that into Average Quarter Hour and weekly cume metrics using "industry accepted methodology" for metro survey areas. For this analysis, EDISON did not include PANDORA ONE subscribers who are not served any advertisements.
Here is a look at the market increases.