Report: Merlin, NBC In Informal News Sharing Arrangement In Chicago
January 24, 2012 at 3:55 AM (PT)
MERLIN MEDIA News WIQI (FM NEWS 101.1)/CHICAGO and crosstown NBC O&O WMAQ-TV (NBC 5) are testing a news partnership arrangement, reports TIME OUT CHICAGO's ROBERT FEDER.
The partnership started this week, and FEDER reports MERLIN VP ANDY FRIEDMAN told staffers that the radio station could use NBC 5 news material on newscasts and online and may share assignments and use the TV station's personnel.
NBC officials told FEDER that the alliance is "very informal" and "more of a test to see if we can both benefit." "We're letting them use some actualities with credit to NBC 5," WMAQ VP of Research, Programming and Press TONI FALVO told FEDER. "If it makes sense, our reporters may talk with their anchors about the stories they are covering."