Museum Of Broadcast Communications Gets Donation From Comcast/NBC
January 26, 2012 at 1:52 PM (PT)
The MUSEUM OF BROADCAST COMMUNICATIONS in CHICAGO is getting a donation of $2.7 million in airtime, video clips, artifacts, and cash from COMCAST/NBCUNIVERSAL, NBC NEWS, and NBC O&O WMAQ-TV (NBC 5)/CHICAGO. The museum will name the main presentation area of its new 62,000 square foot downtown CHICAGO building the NBCUNIVERSAL CENTER. The deal also includes production of an 8-10 minute introductory presentation for the museum, a 30 minute documentary about TV's early days to be broadcast on NBC 5, at least two public programs per year featuring NBC NEWS and NBC 5 talent, and at least one career assembly for CHICAGO Public Schools students.
"COMCAST is excited to play a significant role in launching and promoting the MUSEUM OF BROADCAST COMMUNICATIONS," said COMCAST EVP DAVID L. COHEN. "This major addition to CHICAGO promises to educate visitors about the birth and the evolution of electronic media, and we look forward to being a part of that."
"NBC NEWS is proud to be associated with the new MUSEUM OF BROADCAST COMMUNICATIONS in CHICAGO," said NBC News President STEVE CAPUS. "This important institution will tell the story of American radio and television, and the important place of news in that story, to generations of scholars and visitors."
"CHICAGO's rich history makes it a fitting home for the MUSEUM OF BROADCAST COMMUNICATIONS," said NBC 5 President/GM LARRY WERT. "The donations made by COMCAST and NBC will contribute toward creating a facility as well-developed as the history it showcases and help ensure the public is aware of all the museum has to offer."
"We are grateful to have COMCAST, NBC NEWS, and NBC 5 CHICAGO -- institutions that have contributed so much to the history of television -- show so much support for our new facility," said the museum's founder, President and CEO BRUCE DUMONT. "We are excited to open our doors and share the experience with visitors."