Clear Channel And Madonna Launch Multi-Platform Premiere Of Her Latest Single
February 3, 2012 at 3:50 AM (PT)
CLEAR CHANNEL has partnered with MADONNA to launch a worldwide campaign of her latest single and video, "Give Me All Your Luvin'." The campaign -- which includes the new single airing on CLEAR CHANNEL and partner radio stations and websites -- will reach more than 150 million people around the world. The video and single will also be available on demand at iHEARTRADIO.COM; on CLEAR CHANNEL radio station websites in the U.S., AUSTRALIA and NEW ZEALAND and via GLOBAL RADIO's CAPITAL FM network in the U.K.
TODAY (2/3) at 9a ET, the single will air simultaneously across 95 CLEAR CHANNEL Top 40 and Top 40/Rhythmic stations as well as CLEAR CHANNEL stations in AUSTRALIA and NEW ZEALAND. The premiere will feature a voice introduction by MADONNA, and will be followed by an exclusive megamix of unreleased tracks from MDNA, her new album.
In addition to the premiere, from FEBRUARY 3rd through 5th, participating CLEAR CHANNEL stations will play "Give Me All Your Luvin'" at the top of every hour and air the megamix throughout the weekend.
At the same time, the full-length MADONNA music video of "Give Me All Your Luvin'" will run on CLEAR CHANNEL OUTDOOR spectacular billboards in highly visible locations, including NEW YORK CITY; FASHION ISLAND, LAS VEGAS; PICCADILLY CIRCUS in LONDON; LA DEFENSE in PARIS; OSLO CENTRAL STATION in NORWAY; and HELSINKI, FINLAND.
"MADONNA RADIO" will be featured on the homepage of iHEARTRADIO.COM. The single will stream on demand on the home pages of 95 CLEAR CHANNEL Top 40 and Top 40/Rhythmic websites, and promotion for the single will be posted on all CLEAR CHANNEL Top 40 and Top 40/Rhythmic station FACEBOOK pages, as well as the iHEARTRADIO FACEBOOK and TWITTER page.
"This first of its kind multi-media premiere with MADONNA demonstrates the unequalled scope and strength of the entire CLEAR CHANNEL platform -- a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities," said CEO BOB PITTMAN. "By combining the power of broadcast radio on several continents; online and mobile via iHEARTRADIO and our station websites; and our dynamic digital outdoor advertising network with MADONNA's extraordinary talent, creative drive and taste for innovation, we can reach millions of MADONNA fans around the world and present audiences around the world with an unforgettable entertainment experience."