Dial Global/Edison Study: 23.1 Million Listened To Super Bowl On Radio
February 7, 2012 at 3:59 PM (PT)
A study of SUPER BOWL radio listening commissioned by DIAL GLOBAL using EDISON RESEARCH showed that 23.1 million people listened to this year's game on the radio. The survey showed listening in multiple environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.
"We are again excited, but not surprised, to see that our research findings highlight the strength of the DIAL GLOBAL brand and the ongoing demand for radio broadcast coverage of live sporting events," said DIAL GLOBAL Co-President and CEO DAVID LANDAU. "DIAL GLOBAL is committed to showcasing the value of our content and exemplifying our commitment to being the most innovative, service focused company in the industry while supporting our affiliates and advertisers."
"Given the popularity of The SUPER BOWL as 'television's ultimate event' where people actually look forward to the commercials and the halftime show, the number of radio listeners may come as a surprise to those who are not familiar with the significant reach of broadcast radio. We are excited that our ongoing research continues to highlight the power of radio," said EDISON President LARRY ROSIN.