Madonna Has A Record Breaking Week
February 9, 2012 at 5:39 AM (PT)
It's been a record breaking week for MADONNA. Along with the largest halftime U.S. viewership in SUPER BOWL history including MADONNA's BRIDGESTONE halftime performance (peaking at 112.6 million viewers), the pre-orders for THE MATERIAL GIRL's upcoming MDNA album ascended to the top spot on iTUNES stores in 50 countries and was the largest one day pre-order of any album in iTUNES history, it was confirmed today by her record label INTERSCOPE.
Commented MADONNA, "Thanks for all the L-U-V!! from around the world."
A key part of the album release included a first-of-its-kind worldwide promotion by CLEAR CHANNEL, which premiered MADONNA's new single and video, "Give Me All Your Luvin'," across its full range of media platforms, including radio, outdoor, online and mobile on FRIDAY, FEBRUARY 3rd.
"CLEAR CHANNEL MEDIA AND ENTERTAINMENT's global reach on the MADONNA launch was unprecedented, and we couldn't be more excited about our partnership," said INTERSCOPE GEFFEN and A&M Pres./Promotion BRENDA ROMANO. "Their willingness to work with us on every element of the simultaneous, multi-platform campaign -- everywhere MADONNA fans are -- exceeded our expectations and was instrumental in driving pre-sale of MADONNA's new album MDNA."
"You cannot overstate the impact that CLEAR CHANNEL's MADONNA campaign had on the MADONNA pre-order on iTUNES during SUPER BOWL Weekend, as we experienced the largest first day pre-order ever for an INTERSCOPE artist,” said INTERSCOPE GEFFEN and A&M VP/Sales GARY KELLY.
"We felt the amazing power of CLEAR CHANNEL worldwide, they clearly have the muscle to create an event program," said MADONNA's Manager GUY OSEARY. "The results speak for themselves -- we are very happy."
"We're thrilled to help contribute to the success of MADONNA's new album MDNA," said CLEAR CHANNEL National Programming Platforms Pres. TOM POLEMAN. "Our goal was to use CLEAR CHANNEL's multi-media platform to create a massive international pop culture event on a scale that's never been done before. And we're excited to see how quickly and passionately our listeners responded."
Madonna By The Numbers
50 #1's -- Pre-orders for MADONNA's MDNA album on iTUNES (biggest one day pre-order in iTUNES history) hit the top spot at iTUNES stores in 50 countries
11,000,000+ -- YOUTUBE downloads of new MADONNA video -- and counting
The most searched subject on YOUTUBE and GOOGLE during THE SUPER BOWL
13 -- MADONNA's new single catapults to the #13 spot on BILLBOARD's Hot 100 Chart
56 -- "Give Me All Your Luvin'" marks MADONNA's 56th appearance on the Hot 100
112.6 Million -- Peak audience viewership during MADONNA's halftime performance -- largest in SUPER BOWL history -- up 4 million from last year -- surpasses MICHAEL JACKSON's 1993 halftime performance