Arbitron Sends Out Spring 2012 SIP
February 13, 2012 at 1:52 PM (PT)
ARBITRON has mailed the SPRING 2012 Station Information Profiles to radio stations that appear within the markets that ARBITRON will measure in the SPRING 2012 Diary survey and APRIL, MAY and JUNE PPM surveys. All stations are asked to complete the forms and return them by MONDAY, FEBRUARY 27th.
The packet contains a Station Information Form, which includes pre-printed information that a station submitted for the previous survey. Stations must confirm or correct the information on the pre-printed forms for the simulcasting information to be carried forward.
ARBITRON is mailing the packet to stations approximately seven weeks prior to the beginning of the SPRING Survey, beginning MARCH 29th and ending JUNE 20th. Stations have approximately 18 days to return the completed form to ARBITRON.