Indy Motor Speedway Partners With AdLarge Media
February 13, 2012 at 3:16 PM (PT)
The INDIANAPOLIS MOTOR SPEEDWAY (IMS) Radio Network is partnering with ADLARGE MEDIA for exclusive representation of national advertising sales of its INDYCAR radio broadcasts. The IMS Radio Network boasts more than 350 affiliates for these premier motorsport events.
In addition, the Network produces 15-plus INDYCAR Series races from locations around the globe. The on-track content is complimented by engaging news of the sport and information online, including stats, schedules, highlights, and more.
"As our on-air and online business continues to grow we wanted an organization that first understood us and appreciated the importance of adding value to our family of clients and partners. Of course the necessary sales mentality and the ability to leverage the uniqueness of IMS Radio Network’s products through the exhilarating experience we deliver for our fans was also critical," IMS PRODUCTIONS Pres./COO ROBBY GREENE said. "ADLARGE MEDIA listened to us, presented a custom plan for increasing revenue from national radio advertisers, as well as increasing our affiliate base.”
"The INDIANAPOLIS 500 is the largest single-day sports event in the world," ADLARGE MEDIA Co-Founder/CEO GARY SCHONFELD said. "We are thrilled to bring this opportunity and the entire INDYCAR Series to national radio advertisers who want to connect with a loyal, adult audience in a highly captivating sports environment. The quality and quantity of opportunities is impressive."