Kassoff Research Finds 'Nearly Half' Of Listeners '100% Satisfied With Their P1 Station'
February 14, 2012 at 3:42 AM (PT)
Researcher MARK KASSOFF has posted to his blog, details of a study to determine how happy listeners are with their favorite radio station. Writes KASSOFF, "It's an era of hyper-competition. It's no longer just other FM and AM stations we’re contending with -- it’s SIRIUS/XM, PANDORA, YOUTUBE, etc. So, how well are stations (and radio in general) satisfying listeners?"
KASSOFF found, "Nearly half say they're '100% satisfied' with the station they listen to most. Another third give it a 'four' on our five-point satisfaction scale -- meaning they’re mostly satisfied"
Do which formats led the way with loyal listeners? "61% of Public station P1s and 77% of Christian station P1s are 100% satisfied with that station, for average scores of 4.6 and 4.7, respectively!"
AC and Top 40 didn't fare as well, with 30% of AC P1s and 35% of Top 40 P1s were 100% satisfied.