CMT And Southern Living To Partner
February 14, 2012 at 2:26 PM (PT)
SOUTHERN LIVING magazine has announced a cross-platform partnership with CMT, which will connect brands’ presence across print, television, and digital media. The partnership will focus on cross-promotional opportunities surrounding the “CMT MUSIC AWARDS,” along with other programming and events throughout 2012.
"CMT and SOUTHERN LIVING connect with similar audiences,” said SOUTHERN LIVING Editor LINDSAY BIERMAN. “We love their programming and events, admire their artists, and think of Nashville as our second home. This collaboration is an incredible opportunity to engage our readers and their viewers in new ways across all platforms."
“SOUTHERN LIVING is a rich, vibrant brand and a perfect complement to CMT's programming and digital extensions,” said SVP CMT LISA CHADER. “We're huge fans of the magazine and look forward to creating new editorial opportunities that are unique across the media landscape.”
SOUTHERNLIVING.COM will generate coverage around the “CMT MUSIC AWARDS,” including video from the red carpet. In addition, CMT will document Country celebrity interviews featured in SOUTHERN LIVING on its weekly series “CMT INSIDER.”