Donovan Data Systems Launches Call Letter Format For Streaming And HD IDs
February 15, 2012 at 10:12 AM (PT)
DONOVAN DATA SYSTEMS has teamed up with the RADIO ADVERTISING BUREAU (RAB), radio rep firms KATZ MEDIA GROUP and MFS, and media sales software vendor STRATA, to implement a call letter format for identifying HD multicast and streaming radio stations. Using unique station call letter designations for each HD and streaming channel, agencies can now see the ARBITRON ratings for each station.
"The HD and streaming radio integration initiative with DDS is an important advance that supports broadcast radio's emerging growth sectors," RAB Pres./CEO JEFF HALEY said. "Our work with DDS has resulted in an intuitive and seamless media-buying system which we believe will reap benefits for advertisers and broadcasters alike."
"With the cooperation of our industry partners, HD and streaming stations can operate within the same seamless business processes as the rest of the radio business," DDS Chief Media Strategist HARVEY KENT said. "This is another example of enabling the efficiencies of eBusiness as more and more new media outlets are created."
"The new call letter structure looks very easy to follow and will change the way I purchase HD and streaming radio," OMNICOM MEDIA GROUP Broadcast Investor CLAY FRENZEL said. "I know that my HD and streaming stations in KANSAS CITY will be pleased to know that I am able to see the ratings and purchase their stations moving forward."