Michigan And Arizona Radio Reap Primary Ad Money
February 24, 2012 at 5:14 PM (PT)
With primaries being held in MICHIGAN and ARIZONA at the end of the month, radio has been the beneficiary of an influx of political advertising money. MEDIA monitors data found that thanks to an influx of Super PAC money, the airwaves were filled with both pro-candidate and attack ads.
In MICHIGAN, for example, MITT ROMNEY aired 604 radio commercials, RICK SANTORUM and his Super PAC ran 86 radio spots, and NEW GINGRICH’s campaign and Super PAC ran 447 radio spots. In ARIZONA, NEWT GINGRICH aired 902 spots on the radio, while ROMNEY ran only eight spots and SANTORUM’s campaign ran two spots