Marketron Mobile Adds 1,200 Customers In Past Year
February 28, 2012 at 6:27 AM (PT)
MARKETRON has released numbers showing more than 1,200 new radio stations have been licensed to use MARKETRON MOBILE over the past year, bringing the total number of stations that have licensed the platform to 1,950. Launched in OCTOBER 2010, MARKETRON MOBILE now runs more than 18,000 campaigns per month and boasts clients such as BEASLEY BROADCAST GROUP, CUMULUS MEDIA, ESPN, HARLEY DAVIDSON, HEINEKEN, LINCOLN FINANCIAL MEDIA, MAPLETON COMMUNICATIONS, MAVERICK MEDIA, MICROSOFT and RADIO ONE.
"Few things rank as high in importance as the role mobile will play in ESPN LOCAL's development," said ESPN LOCAL SVP JIM PASTOR. "As it becomes an increasingly important touchpoint to both sports fans and marketers alike, our responsibility to provide compelling content to users and accurate data tracking to our partners increases as well. It's impossible to think of an effective local marketing mix without recognizing the potential that mobile offers."