Arbitron Gets Serious About The Sharing Of Its Data
February 29, 2012 at 3:53 AM (PT)
ARBITRON is cracking down on users that share data with non-subscribers. In a letter sent MONDAY, ARBITRON Legal & Business Affairs representative JAMES DERRY wrote, "The corresponding link (www.arbitron.com/subscribers/subscribers.asp) identifies radio stations that are in good standing and properly licensed subscribers with ARBITRON. Please note that this list is updated frequently. We recommend that you please review the list at least once a month, if not more frequently, and promptly notify your employees of its contents."
"Please note that any radio stations not in good standing or not listed at the website as ARBITRON subscribers (collectively, the 'Unauthorized User'), may not receive, reference, or use any ARBITRON audience estimates, reports, data, surveys, maps, software or any other ARBITRON information (collectively, the 'Arbitron Information'), in any manner whatsoever, in whole or in part. Any such use of ARBITRON Information is in violation of Unauthorized User’s license agreement(s) and/or ARBITRON's intellectual property rights, including but not limited to U.S. copyright protections."
This means you won't see non-subscribers referenced in agency and network advertising. "For example," continued DERRY, "generating MAXIMI$ER reports and submitting such in response to an avail on behalf of an Unauthorized User is a breach of your license agreement. In addition, sharing such orally or merely showing an Unauthorized User the ARBITRON Information is a breach."
ARBITRON is offering this guide.