KSCF Becomes 'Heather @103.7'
March 1, 2012 at 11:51 AM (PT)
On FRIDAY (MARCH 2ND), CBS RADIO Hot AC KSCF (SOPHIE @ 103.7)/SAN DIEGO will become "HEATHER @103.7" as OCEAN BEACH resident and listener HEATHER KRASZEWSKI who was randomly selected as the Grand Prize Winner of "SOPHIE's DAY OFF" to "TAKE OVER" the station for an entire day.
HEATHER will begin her day with an 8a appearance on JENNIFER & MIKE IN THE MORNING's live broadcast from 5:30-9a. The station will transform all station imaging to HEATHER@103.7 for the entire day as HEATHER then joins SOPHIE@103.7’s midday personality, JT, and wraps up her day with AUSTIN in the afternoon drive.
As a child, HEATHER was diagnosed with cystic fibrosis and is a former MAKE A WISH FOUNDATION kid. She lives a positive life full of laughter, inspiring and teaching valuable lessons about how life should be enjoyed and treasured each and every day. She is also a gifted writer and story teller.
The event marks the first time in SAN DIEGO radio history that a station will receive a full overhaul including on-air announcements, station logo, website and social media elements that will all bear the station’s new name for a day "HEATHER @103.7."