WMG Launches 'Warner Sound' Premium Channel On YouTube
March 1, 2012 at 11:02 AM (PT)
WARNER MUSIC GROUP will soon launch a premium online video channel on YOUTUBE that will feature original programming, the LOS ANGELES TIMES reports. "THE WARNER SOUND" will debut on MARCH 13th; it is one of over 100 premium channels YOU TUBE plans to launch this year.
TV veteran OCEAN MACADAMS has been hired to oversee the channel's programming. Previously, he was SVP/Programming for CURRENT TV and, before that, was SVP/Editorial Operations at MTV NEWS.
"We are looking at the YOUTUBE channel as an entertainment network," MACADAMS said. "We're thinking of franchises, concepts and formats that we think would be entertaining to a swath of viewers. It also happens to be incredibly convenient that we have a roster of amazing artists to help us produce the content."
WMG artists CEE LO GREEN, REGINA SPEKTOR and teen rapper DIGGY have already signed up for the channel.
"Our channel will be home to a wide variety of must-see, exclusive shows, made by people who love music, for people who love music," said WARNER Chairman/CEO LYOR COHEN stated.
Among the original programming set to air include "Staged," which takes lyrics from top WARNER songs and presents them verbatim as the scripts for a video drama. Another show, "The Live Room," takes the cinema verite style to recording sessions with WARNER artists.
The WARNER SOUND channel will start its programming with broadcasts of its three-day, 30-concert lineup at SOUTH BY SOUTHWEST in AUSTIN.