RAB Launches New Online Integrated Marketing Program
March 5, 2012 at 1:43 PM (PT)
THE RADIO ADVERTISING BUREAU (RAB) has launched the new Certified Radio and Integrated Marketing Consultant (CRMCi), a new program of online classes beginning MARCH 5th. It will teach today’s radio sellers how to effectively communicate radio’s broad and multi-platform assets to help drive revenue growth at the station level. CRMCi trains sellers to become integrated marketing consultants to their advertising clients regardless of market size.
"We have great success in providing educational training to radio sellers," RAB Pres./CEO JEFF HALEY said. "However, in today’s media landscape, there’s such a diversity of marketing tools at the disposal of the account executive, it’s important they are seen and consider themselves as integrated marketers, with a client-centric approach and go beyond transactional sales; and become true marketing partners in order to develop and grow business for their advertising clients and radio. That’s why we’re excited to introduce this new and customized Certified Radio and Integrated Marketing Consultant course."
"Professional development is more important now than ever before," RAB EVP ERICA FARBER said. "Managers and sellers alike are pressed for time these days. Consistent training is often neglected. This new course program is a turn-key education course providing the required knowledge of radio selling and integrated marketing to enable radio sellers to feel confident and effectively compete in the marketplace."
Further information regarding course schedules and pricing information can be found on www.rab.com or by calling RAB’s Professional Development Team at (800) 232-3131.