Dial Global NCAA Championship Broadcasts To Be Offered Via Slacker Radio
March 5, 2012 at 4:35 PM (PT)
DIAL GLOBAL's coverage of NCAA championships will stream through SLACKER RADIO this season, beginning with MARCH MADNESS. The first event to air under the deal, starting MARCH 13th, will be DIAL GLOBAL's coverage of the 2012 NCAA Division I Men's Basketball Championship, with all 67 games of the tournament to be available through SLACKER, as well as the Division I Women's Basketball Championship, Men's Frozen Four ice hockey tournament, men's baseball and women's softball College World Series, and the Division I Men's Lacrosse Championship semifinals and championship.
"We are delighted to bring the excitement of our sports broadcasts, including the NCAA Championships, to the SLACKER mobile platform," said DIAL GLOBAL Co-President/CEO KEN WILLIAMS. "These broadcasts represent the beginning of a meaningful and important content partnership between DIAL GLOBAL and SLACKER, and allow us to enhance the distribution of multiple NCAA championships."
"We are thrilled to offer the millions of SLACKER mobile listeners free access to DIAL GLOBAL's coverage of the NCAA Championships," said SLACKER SVP of Marketing JONATHAN SASSE. "These live broadcasts will be appreciated by all sports fans, with more to come as we continue to expand our content to meet the needs of our listeners."