Compass Media Networks To Offer Bob Vila Feature
March 6, 2012 at 3:53 AM (PT)
COMPASS MEDIA NETWORKS has inked a deal to launch a short-form daily feature hosted by television home improvement personality BOB VILA. The vignettes will begin airing on MAY 1st.
VILA, the former host of PBS' "THIS OLD HOUSE" and the syndicated "BOB VILA'S HOME AGAIN" and "BOB VILA" and maintains his own BOBVILA.COM website, said, "Radio offers an incredible opportunity to connect with the American homeowner. We will gladly welcome listeners' tweets and emails."
"BOB VILA is truly an American treasure," said COMPASS CEO PETER KOSANN. "Radio stations and advertisers will leap at the chance to associate their brands with BOB VILA."
BOBVILA.COM GM GRETCHEN GRANT added, "With the addition of radio to BOB's online and social presence, do-it-yourselfers will have one more compelling, unique way to get advice from BOB when, where, and how they want it."