PRN Pacts With AdLarge For NASCAR
March 7, 2012 at 3:32 PM (PT)
The PERFORMANCE RACING NETWORK (PRN) is partnering with ADLARGE MEDIA for 2012 and beyond. The marketing partnership will extend to most of the core competencies of PRN’s business model, which is built on delivering NASCAR motorsports on 725 radio stations across the country.
ADLARGE will provide its highly respected consulting and support services in new media initiatives, and bolster PRN’s existing and continuing efforts in sales, research and affiliations.
"We are thrilled with this new partnership and the increased revenue potential that it brings to PRN," PRN Pres./GM DOUG RICE said. "While we will continue to expand with our own sales and affiliations efforts, we are confident that this strategic alliance with ADLARGE will strengthen our position and create new business opportunities."
"Live racing is incredibly exciting and a highly visible environment for advertisers," ADLARGE Co-Founder/CEO GARY SCHONFELD SAID. "All of us at ADLARGE are excited to be working with NASCAR again. ADLARGE MEDIA now reaches more motorsport enthusiasts than any other company in network radio!
"PRN has compelling audio and online content for NASCAR fans, and a great reputation with both advertisers and radio stations," SCHONFELD continued. "As their partner, our goal is to help PRN expand on their robust position in the marketplace and advance PRN in new areas of potential revenue growth."