VEVO Teams With Facebook In Revamp
March 9, 2012 at 3:15 PM (PT)
VEVO has revamped its website to create a more personalized, social, long-play viewing experience through FACEBOOK, REUTERS reports. Viewing VEVO after a FACEBOOK log-in allows the user to create a personalized playlist and share the videos you’ve watched with your friends on FACEBOOK.
VEVO, currently YOUTUBE's #1 partner, was the second-most watched online video service in the U.S. with more than 51.5 million unique visitors watching an average of 62 minutes of video in JANUARY. The new changes are in line with other online services that need to have a significant social presence to keep users involved sharing detailed traffic data voluntarily and adding value for advertisers and other partners.
Vevo executive MICHAEL CERDA described the changes on VEVO’s blog.